Door knocking is a short visit (less than 10 minutes) used to
find people in the neighborhood who MIGHT be interested interested in joining
your organization. This is NOT an in-depth visit. You save that for
later, in a follow-up visit, or a one-on-one meeting.
when the person comes to the door, in about 30 seconds you should
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Smile, look them in the eye, say your name.
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Tell them your organization.
- Authorize and legitimatize yourself. (Know the history of your organization--mention
anyone who they might know who legitimizes you, your organization, and your
visit)
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Ask what they are concerned about -- suggest some possibilities other people
said that they were concerned about, so
they get the idea of what you mean. Ask: “We are here to find out
what YOU are concerned about...” Use the word “you”
not “people in the neighborhood” or some other more general phrase
Then LISTEN! You should not talk more than 30 seconds when you
start. Your job is to let them know who you are, where you come
from, and -- quickly, ask to hear from them. As follow up questions. Don't make a lot
of talk. Ask questions and LISTEN.
- Ask for their name and phone number. Tell them they can decline if they
don't feel comfortable giving you this information.
- Record their name and phone number so you can get back to them.
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If no one is home, leave flyer or “door hanger card” letting them
know you stopped by. Record where you left a flyer.
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The whole visit should take no more than 10 minutes. Don't get into long
conversations. If the person seems like a potential
leader, make an appointment to go back to see them later.
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Move on to the the next door.
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Keep a record of the addresses you door-knocked, if some one was home or not, etc.
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